Skip to main content
Almost an Architect
Current page: Peña, Problem Seeking — Ch 4 — Communicating Between Architect and Client
PatternRecommended

Use the client's vocabulary, not the architect's

Peña, Problem Seeking — Ch 4 — Communicating Between Architect and Client

Description

Each side has its own specialized terminology, which can become a serious language barrier. The architect with experience in the client's building type must learn the client's language. Simple terms work best; the most widely understood ideas are the strongest ideas.

Why this exists

Residential clients aren't speaking the language of "fenestration" and "axial circulation." Translating the architect's vocabulary into the client's makes the program more accurate (because the client can confirm it) and more durable (because the client remembers it).

Categories

Adjacency

Source

Caudill Rowlett Scott (via ERIC, US Dept of Education)authoritative
Problem Seeking: New Directions in Architectural Programming (early edition (ERIC ED037930, 1969))
Upgrade path: $75 for Problem Seeking 5th Edition (Wiley). 5th edition (2012, Wiley) is the current authoritative form of Peña's method. The ERIC PDF is the earliest published form — all the core method is present; later editions add case studies and refinements.
Section: Ch 4 — Communicating Between Architect and Client
Published 1969-01-01 · last verified 2026-05-14

Solver enforcement

Browsable only — the solver does not currently enforce this directive (no spec-level data to check against). This entry exists so the architect personas can cite it in conversation and the user can read what the rule says.

Related directives

Last reviewed 2026-05-14.